Cycle Cause is a nonprofit organization inspired by one man's mission to help end hunger and malnutrition by riding his bike across the U.S. Luke Mysse started his ride in San Diego, rode the entire west coast to Portland and then headed east to New York, totaling 59 riding days. In order to draw awareness to Luke's cause and campaign, Lindsey worked to confirm media attendance at each of the first three city stop events in San Diego, Orange County and Los Angeles, which resulted in local print features and television segments. This press coverage directly impacted the campaign by raising awareness for malnutrition and also helped to generate donations.